In your company, are you responsible for booking venues, facilities, restaurants and organizing transportation for meetings and events?
Measuring Success with Phillips ROI Methodology
Gone are the days when the typical business meeting planner was given a budget, asked to organize an event and when all was said and done, simply added the cost to the company’s year-end marketing expenses. With new federal legislation being passed that demands greater accountability for corporate spending, meeting planners are becoming increasingly responsible for procurement and the always dreaded financial bottom line. All too often, large budgets are consumed by lavish meetings that only yield subjective and impersonal data with no real understanding of how such events are contributing to overall business. Meeting Professionals International (MPI) has recently encouraged the use of the Phillips Methodology in measuring return of investment (ROI), a model that expands on traditional formats for measuring business meeting success.

Submit an Article
If you have expertise in a particular area relevant to planning meetings and or events, you may submit a 400 to 750 word "how-to" article for possible inclusion in any of our magazines and/or our websites.

If accepted, your submission will be edited for length and clarity. There is no monetary payment if your item is used; instead, you can publicize yourself through a five-line biography with your contact information that will appear at the end of the article.

Send submissions to We will contact you if your submission is chosen.